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CATEGORY

Very Good

Good

Satisfactory

Characteristics

Three characteristics of good advertising defined.

Two characteristics of advertising defined.

One characteristic of advertising defined.

Descriptions

Three descriptions of good advertising match the characteristics.

Two descriptions of good advertising match the characteristics.

One description of good advertising match the characteristics.

Specific Examples

Three specific examples of ads to explain the characteristics of good advertising.

Two specific examples of ads to explain the characteristics of good advertising.

One specific example of an ad to explain the characteristics of good advertising.

Comparisons

Three examples to compare bad advertising to good advertising.

Two examples to compare good advertising to bad advertising.

One example to compare good advertising to bad advertising.

Preliminary List

Your list of degree, skills and experience, (three) each, is comprehensive and accurate.

Your list of degree, skills and experience is mostly accurate.

Your list of degree, skills and experience is not relevant with some examples.

Discussion

Group activity: three comprehensive and accurate examples of education, skills, and experience for an entry-level job in advertising .

Group activity: three mostly accurate examples of education, skills, and experience for an entry-level job in advertising.

Group activity: three examples of education, skills, and experience for an entry-level job in advertising lack accuracy and/or relevance.

Spelling, grammar, etc.

A few errors, if any, in spelling, grammar, punctuation.

More than three errors that have a slight impact on the clarity of your writing.

Eight or more errors have a distinct impact on the clarity of your writing.