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CATEGORY

Excellent

Very Good

Good

Satisfactory

VALS survey (5%)

Copy of the VALS survey.

Copy of the VALS survey but incomplete information (pages missing).

Copy of the VALS survey but information submitted late.

Copy of the VALS survey; submitted close to the final late deadline.

Description (5%)

Field research includes all necessary details; id of location, 5 campus ads, 3 sm ads.

Field research missing or an error with one piece of information.

Field research missing or has errors with two items of information.

Field research information late.

Opening Paragraph (10%)

Includes perspective on activity and complete and accurate answers to the questions.

Information missing or incomplete on one aspect.

Information missing or incomplete on two aspects.

Information is late.

Interpretation/pattern 1 (30%)

Comprehensive and accurate examples (8-7) to establish a balanced interpretation perspective.

Mostly comprehensive and accurate examples (6-5) to establish a balanced interpretation perspective.

Balanced perspective not achieved; (4-3) examples lack details to support interpretation position.

Balanced perspective not achieved; (2 or fewer examples) to support interpretation position.

Interpretation/pattern 2 (30%)

Comprehensive and accurate examples (8-7) to establish a balanced interpretation perspective.

Mostly comprehensive and accurate examples (6-5) to establish a balanced interpretation perspective.

Balanced perspective not achieved; (4-3) examples lack details to support interpretation position.

Balanced perspective not achieved; (2 or fewer examples) to support interpretation position.

Evaluation (20%)

An informed judgment that is comprehensive. Builds off interpretation to offer a clear statement beyond writer's frame of reference.

An informed judgment that is mostly comprehensive. Statement beyond writer's frame of reference is not clear.

A judgment that is somewhat comprehensive. Clarification needed with the writer's frame of reference.

Judgment is not comprehensive. Statement struggles to establish beyond writer's frame of reference.

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Spelling, grammar, etc.

A few if any errors in mechanics and document layout.

Four to six errors, not ideal for a report.

Writing mechanics are not good. Seven to ten errors.

Must make better effort to focus on writing mechanics. Eleven or more errors. Ouch!