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CATEGORY

Very Good

Good

Satisfactory

Not Satisfactory

Program Identification

Complete identification of program name and date of broadcast.

 

Missing one item for identification.

Missing both items for identification.

Chart of Ads

Thorough and comprehensive listing of products, advertiser and length of each ad. Chart design is accurate.

Numerous details of products, advertiser and length of each ad. A mistake or omission with details or chart design.

Numerous details of products, advertiser and length of each ad. Two mistakes or omissions with details or chart design.

Several details of products, advertiser and length of each ad or chart design are omitted or are incorrectly identified.

Product Placement/Integration

Includes precise information on your observation of three examples.

Includes precise information on your observation of two examples.

Includes precise information on your observation of one example.

Fails to include any precise information on your observation.

Alternative Ad Methods

Narrative devises three alternative methods for ads that is creative and does not duplicate original ads. Identification of ethos, logos or pathos.

Narrative devises two alternative methods for ads that is creative and does not duplicate original ads; a reference to ethos, pathos or logos inaccurate or missing.

Narrative devises one three alternative method for ads that is creative and does not duplicate original ads. May also fail to identify some aspects of logos, pathos or ethos.

Narrative fails to devise alternative methods for ads. And no identification of logos, pathos or ethos.

Implications

Specific perspective is imaginative, taking into account the complexities of the issue for the audience, advertisers and the TV industry.

Specific perspective takes into account the complexities of the issue for the audience, advertisers and the TV industry.

Specific perspective acknowledges different sides of an issue.

Specific perspective is stated, but it is simplistic and obvious.

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Group Activity

Active participation in the group discussion.

Participant in the group discussion.

 

Not present for the group discussion.

Clarity of Writing

No more than one error in spelling, grammar and punctuation.

No more than three errors.

No more than five errors.

More than five errors.