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CATEGORY
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Excellent
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Very Good
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Good
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Satisfactory
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Show Theme (20)
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Four paragraph statement is a precise and thorough.
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Four paragraph statement has most details that are precise and thorough.
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Four paragraph statement is adequate with details.
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Statement lacks adequate details and/or may be confusing.
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Major Characters (20)
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At least three but no more than five. Precise details on each and relationship of each character to the others.
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At least three but no more than five. Lacks some precision to detail each relationship and/or relationship to the others.
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Lacks details to thoroughly characters. May be missing details of a character or relationship to others.
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Lacks numerous details of characters and/or missing details of characters or relationships to others.
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Actors (20)
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Quality information provided on actors including previous roles and show(s).
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All but one aspect of the information on actors and previous roles is precise and thorough.
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Two to three details lack clarity and/or may be missing from explanation.
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Numerous details lack clarity and/or may be missing from explanation.
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Settings/Locations (20)
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Details are clear and concise on when and where action is taking place.
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Details are clear and concise except for one that lacks clarity on when and where action is taking place.
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Two to three details lack clarity and/or may be missing from explanation.
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Numerous details lack clarity and/or may be missing from explanation.
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Length/Category of show (20)
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Thorough information on length, category and duration of show.
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Thorough information on all but one aspect.
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Two to three details lack clarity and/or may be missing from explanation.
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Numerous details lack clarity and/or may be missing from explanation.
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Below The Line (20)
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Appropriate and specific information on three positions.
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Appropriate information on three positions although an error in details.
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Much of the information on three positions is appropriate and specific.
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Numerous details on three positions lack appropriateness and/or clarity.
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-blank-
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"Own the Brand" (20)
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Three ideas are creative and appropriate to an online or mobile presence.
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Three ideas are creative but lack appropriateness for an online or mobile presence.
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Three ideas lack creative and/or appropriateness for an online or mobile presence.
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Numerous ideas lack creative and appropriateness for an online or mobile presence.
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Interactivity (20)
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Justification for interactivity is explicit and supported by specific examples.
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Justification for interactivity is mostly explicit and supported by specific examples.
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Justification for interactivity lacks adequate information and/or specific examples.
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Justification for interactivity with numerous errors and/or specific examples.
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Product Placement (20)
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Explanation of product placement clearly demonstrates importance to the show with specific examples.
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Explanation of product placement lacks an adequate explanation for one aspect.
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Explanation of product placement lacks a few adequate details or examples.
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Explanation of product placement lacks numerous details or examples.
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Design/Picutres/Links (20)
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Graphic /links requirements for each criteria met. All significantly contribute; working links and in focus.
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Graphic /links requirements for each criteria met. Nearly all significantly contribute; working links and/or in focus.
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Graphic /links requirements for each criteria met or some missing. Some significantly contribute; working links and/or in focus.
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Graphic /links requirements for each criteria not met; some missing or lack significant contribution.
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Spelling, grammar, etc.
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No spelling, grammar or punctuation errors.
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No more than three errors in the report.
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Between four and five errors.
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More than six errors.
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Document layout
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Follows directions for document layout and submission deadline.
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One error with document layout or submission deadline failure less than one hour.
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Two to three errors with document layout or submission deadline failure less than one day.
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Four or more errors with document layout or submission deadline failure less than two days.
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