Public Relations
sample endnotes for use with case study
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Know who this guy is? You should, he's important to modern public relations!
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Careers in Public Relations
Occupational Outlook for Public Relations |
Professional Codes
Public Relations Society of America
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International Association of Business Communicators
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Barcelona Principles
PR News Online
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Helsinki Declaration
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises associations representing 66 countries across the globe: from Europe, Africa, Asia, the Middle East, the Americas, and Australasia. Collectively, these associations represent over 3,000 PR firms. |
Guidelines developed by the Austrian PR Ethics Council (PR Ethik Rat) and recommend by the International Communications Consultancy Organisation (ICCO). |
Journal
journal instructions
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instructions for endnotes
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Journal Materials
South Dakota's Drug Awareness Campaign Goes Viral
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Advertising Week Withdraws Support for Prince Andrew’s Pitch@Palace
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Census & Claritas
census & claritas cp instructions
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census & claritas cp rubric
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Survey Assignment
survey assignment rubric
survey_tabulation_revised_march_2017.htm | |
File Size: | 16 kb |
File Type: | htm |
sample questions
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sample infographics using Piktochart
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Go to the link to view student-created infographics with results from the surveys taken at Camden County College.
Crisis Communication
Crises Can Bring Opportunity
Our class text discusses 7 potential benefits that can result from a crisis. You will be assigned to find a particular benefit that can result from the crisis detailed in the article that you will read about to the right, the "taco bell licker fired." |
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Crises Can Bring Opportunity
Our class text discusses 7 potential benefits that can result from a crisis. You will be assigned to find a particular benefit that can result from the crisis detailed in the article that you will read about to the right, the "carnival cruise line problem and reax via social media." |
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December - 2019
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October - 2019
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September - 2017
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May - 2017
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April - 2017
How Brands, PR Shops are Investing in Social Media Damage Control |
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Crisis Communication - United Airlines
May - 2017
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April - 2017
Jason Mollica (CCC Alum) Discusses United Airlines’ PR Issues |
Communication Theory and Public Opinion
An Ebola Strategy Brings Good News To One Liberian Town
Listen to the program. What facts would you select from the program to show they are attempting to meet Maslow's Hierarchy of Needs to accomplish successful public relations? |
Law
Why PR Pros Need to Understand Copyright Rules
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Ethics
The Global Sullivan Principles
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Public Relations – ethical decision making
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September - 2019
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March - 2016
Young PR Pros Struggle with Ethics Questions |
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Ethics: PR's Responsibility Toward Truth, Facts
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Media Relations
How PR Pros Can Best Work With Journalists
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Global
Professor Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture. |
Corporate Social Responsibility
What PR Pros Can Learn From the Houston Rockets' Twitter Storm
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CEOs Urge Congress to Expand Gun Background Checks
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Study: CEOs Who Invest In Social Responsibility Initiatives Risk Their Job
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Why Taking a Stand is Right for Some Brands
(September 2018) |
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Problem Solving Assignment Materials and Links
The Ultimate Directory Of Free Image Sources
courtesy of EdBlogger by Dan Leeman · July 9, 2014 Edublogs Images from Creative Commons, Bing, Yahoo, Compfight are ideal. Links to government images are also available. |
Internet Archive is a non-profit library of millions of free books, movies, software, music, and more.
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Courtesy of the Student Press Law Center
Copyright-safe materials available for republication in student media. |
Problem Solving Assignment: materials are below
problem-solving assignment instructions
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problem-solving evaluation rubric
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Problem Solving Assignment: clients
problem solving client:
McDonald’s Flipped its Logo to ‘Celebrate’ Women. Then Came the Backlash
problem solving client:
Explosions reported at a Houston-area chemical plant
problem solving client:
American Airlines - "A 38-Hour Delay..."
American Airlines - "A 38-Hour Delay..."
problem solving client:
Exxon Corporation - Exxon Valdez Oil Spill
Exxon Corporation - Exxon Valdez Oil Spill
problem solving client:
Northern Illinois University - campus shooting
problem solving client:
AIG (2008 financial crisis)
link to sample project using Prezi
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problem solving case study rubric
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Important links for the problem solving assignment:
Public Opinion Polls
Writing for Public Relations
Tactics
(Implementation)
News Release |
Grading rubric for the news release
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E-Newsletters
7 Steps to Creating A Compelling E-Mail Newsletter
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Listicles
wikiHow to Write a Listicle
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grading rubric for assignment
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For your assignment:
In document submitted via Gmail create a list of 5 (positive) items about the college that can be used to recruit new students (use the college web site as your resource.)
Give your Listicle a title or theme.
Find appropriate clip art or an image to accompany each item on your Listicle.
Place all of your information in a typed document and submit via Gmail.
In document submitted via Gmail create a list of 5 (positive) items about the college that can be used to recruit new students (use the college web site as your resource.)
Give your Listicle a title or theme.
Find appropriate clip art or an image to accompany each item on your Listicle.
Place all of your information in a typed document and submit via Gmail.
Integrated Communications
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment12 Types of Awesome Visual Content You Can Use in Your Blog Posts
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Media Relations
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Multimedia
13 Ways to Increase Conversions on Snapchat
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How to Engage Millennials on Instagram
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19 Ways To Write Better Digital Content
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The Power of Stories: Words That Make People Listen, Care and Act
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Influencer Marketing
How Influencer Marketing is Poised for Change
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Key Influencer Trends to Shape 2020 Strategies
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Content Marketing
BMW Takes Content-Led Approach to Marketing
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Apology
PR Pro: How to Craft a Good Apology
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Case Study
Case Study - grading rubric |
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Class Activities
Chapter 1 - activities/case studies
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Chapter 4 - activities/case studies
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Chapter 7 - activities/case studies
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Chapter 8 - activities/case studies
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Chapter 9 - activities
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Chapter 10 - activities
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Chapter 11 - activities
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Chapter 12 - activities
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Chapter 13 - activities
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Chapter 14 - activities
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Class Participation Assignments
Find Entry Level Positions In Public Relations
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5 Signs PR Is The Wrong Career For You
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Class Participation - Top 5 Job List
Top 5 Job List
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November - 2019
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January - 2019
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February - 2014
9 Essentials of Good Writing - additional information to help you create good materials in your writing. |
The PR Council's Job Center
The PR Council has launched a new Job Center as a resource for jobs posters and seekers for positions of any level, with increased visibility for potential employees. Internship postings are free for members using the member code 2017Mem100. |