February
Twitter Adds Human Element for Brands for Consumer Engagement
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Use a Team of Microinfluencers for Highest Engagement
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The Tech Companies Tracking Actual TV Ad Views
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Why Niche Cable Nets Are on Their Last Legs
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Mobile's Growing Importance to TV's Future
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FCC Revises Net Neutrality Reporting Requirements
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Fake News. It’s Complicated.
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MLB May Soon Play Ball in a New Place: Facebook
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Sports Illustrated Touts Swimsuit Edition Via Social
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Number of People Using Mobile-Only Internet Soars
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With Less Than a Week to go, the Oscars Sell Out
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Report: Fake Social Accounts are Impersonating Brands
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Lessons for Social Marketers from the PewDiePie Controversy
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Facebook Unveils TV-Streaming App, Autoplay Ads with Sound
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NBCU to Combine Broadcast, Cable Portfolios for Upfront
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Brands Embrace a 360-Degree Approach
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Facebook Reportedly Seeking Music Industry Deals
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Now, the Trends that Will Shape Advertising in 2017
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FCC Spectrum Auction Bidding Ends at $19.6B
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Snap Ups Media Collaborations with A&E Networks, Time
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Critics Sound Off on Net Neutrality Compromise
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Depression Strikes Today's Teen Girls Especially Hard
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Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors
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Sinclair, TV Stations Announce FCC Auction Totals
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Food Brands, Influencers Can Create Perfect Recipe
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Coming, a Booming Year for Local Digital Radio
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Fox, Tribune, CMU Announce Post-Auction Results
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MRC Approves Nielsen's Digital in TV Ratings
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Creators Can Now Make Money with YouTube Mobile Live Streams
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ESPN Continues To Drag Down Disney
Introduction to Electronic Media |
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AI and the Future of Brand Storytelling
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Why Digital Audio Could be the Biggest Ad Disruptor
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Super Bowl Draws Fourth-Biggest TV Crowd Ever
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Boost Productivity by Ditching Multitasking
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What Happens When a Mid-Sized City Loses its Last Daily Newspaper?
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USC: Majority of Female Directors Made Just 1 Film in Last 10 Years
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Volkswagen's Crisis Management Efforts Paying Off
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Study: How Global Teens React to Ads Media Literacy Influence of Mass Media Introduction to Electronic Media |
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Big Deal: Entercom Gobbles up CBS Radio
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January
Nielsen: Fox News is Still Most-Watched Cable News Channel
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Local News, Digital Media Reach Moms Effectively, Study Shows
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Surprise: You Can Still Buy a Super Bowl Spot
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News/Talk Radio Proves to be a Big Hit in 2016
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ACA to FCC: Prioritize Channel Unbundling
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How Snapchat is Bringing TV Shows to Vertical Video
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Infographic: How Super Bowl Fans Consume Social Media
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Google Purged 1.7B Fraudulent Ads in 2016
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Boston Celtics Jerseys Will Include a GE Advertising Patch
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Cool Idea: ‘Baywatch’ Billboards that React to Weather
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Amazon’s Oscar Nomination for Best Picture is a First for a Streaming Service
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Pai To Team: Let’s Close The Digital Divide
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Report: Radio Ad Revenue Flat in 2016
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Snapchat Aims to Remove Fake, Age-Inappropriate Content
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In Age of Cord Cutting, These Cable Networks are Growing
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Why PR Pros Should Build Relationships with Journalists
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Programmatic Advertisers Get Even More Precise Consumer Location Data
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FCC Spectrum Auction to End at Stage 4 with $18.2B
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Shocker: Millennials Aren’t Heaviest Social Media Users
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Pondering the Future of Niche Cable Networks
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Facebook Said to Focus on Long-Form Premium Video
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The Rise of Influencer Bots and What it Means for Brands
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How Voice is Changing Search Engine Marketing
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PBS Kids 24/7 On-Air, Online Channel Launches
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Know Who’s Really Skeptical of Advertising? Gen Z
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Why 2017 Could be the Year of Sponsored Podcasts
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Disney to Launch Kids TV Streaming Box, ESPN Streaming Service
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In A First, Norway Bids Farewell to FM Radio
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2016: Female-Led Movies Skyrocketed at the Box Office
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Worldwide Online Ad Spend to Reach $590B this Year
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NCTA, Ad Groups Petition FCC on Privacy Rules
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Scripted Shows Fall Further Out of TV's Top 50
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Screen TV Shows in Theaters
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